It used to be that you could only find Halloween costumes, props and other related items at retail stores in the few short weeks before Halloween. But thanks to the Internet you can get the best costumes, props and other items all year long. Sites like Halloween Express and the largest Halloween and costume retail site Spirit Halloween are filling orders all year long. While other retail stores are suffering because of the poor economy stores like Spirit Halloween are doing even more business. Why are people shopping for Halloween costumes and supplies all year?
One reason why people are looking for Halloween items throughout the year is because people need costumes for hobbies and not just for Halloween. Cosplayers, Steampunk fans, Club kids, gamers, re-enacters and other hobbyists are constantly looking for costume pieces and props like wigs and makeup that they can use to create elaborate costumes for events like Comic-Con. In the past fans who needed costumes would have to make everything using DIY materials. Now they can shop online all year for the supplies and costumes they need. And people are dressing up in costumes all year, not just on Halloween. From movie premieres to conventions to theme weddings costumes are more popular than ever.
Another reason why Halloween shops are so popular throughout the year is that costumes have gotten more elaborate. People who are creating their own costume often spend months putting their costumes together. Starting a costume just a few weeks before Halloween wouldn’t be enough time for many people who take their Halloween costumes very seriously. Being able to shop for supplies online gives them the time they need to create the gorgeous costumes they have envisioned. When you see stunning costumes at Comic-Con or at a Halloween event you can be sure the people who made them have been working on them for a long time. There’s also a lot more pressure on hobbyists to make fantastic costumes for these events. Press coverage of events like Comic-Con is limited to the best costumes so people will compete to get their photos all over the Internet or featured as one of the most unique costumes on popular Websites.
People who plan elaborate yard displays and light shows for Halloween also need to start shopping for decorations and other tools very early. Complicated light shows and highly detailed yard scenes and haunted houses can take months to prepare. There is a lot of pressure on home hobbyists to create the best and most over the top scene so that when they put up a video on YouTube or on a website they will get more views than their friends and neighbors. They will often start buying items and planning the next year’s display immediately after Halloween. Being able to shop online for Halloween costumes, lighting tools, decorations and other items makes it possible for anyone to become a Halloween YouTube star.